Experience

Oct 2023 – Present
AlfaPeople

Leading technology strategy and digital transformation programmes across regions, with a strong focus on Dynamics 365, AI and cloud.
Owning the Cloud Centre of Excellence (COE): defining reference architectures, best practices and governance standards for all customer projects.
Translating C-level business objectives into executable roadmaps, aligning stakeholders from sales, delivery and product teams.
Overseeing end-to-end product & program delivery, from discovery and design to rollout and adoption, ensuring measurable business outcomes.
Coaching solution architects and project managers, building high-performing teams and repeatable delivery frameworks.

Sep 2025 – Present
Sohob Al Arabia

Led digital strategy and transformation initiatives, aligning technology investments with Sohob Al Arabia’s growth and market positioning.
Defined AI and tech strategy roadmaps, prioritising use cases that delivered tangible operational and customer experience improvements.
Designed and governed program and project delivery frameworks to ensure predictable timelines, budgets and outcomes.
Worked closely with business owners and technical teams to modernise platforms, integrate systems and improve data visibility.
Mentored internal teams on best practices in digital delivery, agile execution and value tracking for transformation projects.

Aug 2022 – Sep 2023
Tech Mahindra

Led digital strategy and delivery for key enterprise clients, shaping roadmaps that combined business outcomes with scalable architectures.
Acted as Chief Solutions Architect on large transformation programmes, designing end-to-end solutions across applications, data, cloud and integration layers.
Drove product and innovation initiatives, turning client challenges into repeatable solution accelerators and IP for the organisation.
Orchestrated multi-disciplinary delivery teams, ensuring projects landed on time, within budget and with clear value realisation.
Advised C-level stakeholders on technology choices, operating models and governance needed to sustain digital transformation at scale.

Aug 2021 – Aug 2022
Microsoft

Managed strategic programs on Microsoft cloud and business applications, aligning customer roadmaps with Microsoft’s technology vision and best practices.
Led cross-functional teams (product, engineering, partners) to design and deliver end-to-end technology solutions for enterprise customers.
Translated complex business requirements into clear solution architectures across Azure, Dynamics 365, and modern workplace technologies.
Drove adoption and value realisation, guiding customers through pilots, rollouts, and change management to secure measurable outcomes.
Acted as a trusted advisor to CIOs and business leaders on digital strategy, governance, and operating models using Microsoft platforms.

Jun 2015 – Jul 2020
AlfaPeople

Directed large, multi-country Dynamics 365 and digital transformation programmes from pre-sales through delivery and stabilisation.
Acted as lead solutions architect, designing end-to-end architectures across applications, integrations, data and cloud for enterprise customers.
Established and grew the Cloud / Delivery Centre of Excellence, defining methods, templates and best practices used across regional projects.
Led project directors, architects and delivery teams, improving predictability on scope, timelines, budgets and customer satisfaction.
Partnered closely with Microsoft and key customers’ leadership to co-create roadmaps, govern risk and ensure long-term value realisation.

Jan 2012 – May 2015
EVRY

Designed end-to-end enterprise solutions across Microsoft Business Applications, integrations and infrastructure for large Nordic customers.
Led discovery and architecture workshops, translating complex business needs into clear solution designs and implementation roadmaps.
Collaborated with delivery teams to ensure solutions were built to spec, scalable and aligned with performance, security and compliance requirements.
Drove technical governance across projects, reviewing designs, code and configurations to maintain standards and minimise risk.
Supported sales and pre-sales cycles as a trusted architect, shaping proposals and estimates for major transformation and upgrade initiatives.

Aug 2009 – Dec 2012
Tata Consultancy Services

Delivered consulting engagements for global clients, focusing on business process optimisation and enterprise application solutions.
Led requirements discovery, solution design and implementation planning across multi-team, multi-country programmes.
Coordinated with onshore/offshore delivery teams to ensure quality, consistency and adherence to architecture and coding standards.
Supported large RFPs and bids by shaping solution approaches, estimates and delivery plans for complex transformation initiatives.
Mentored consultants and analysts, building capability in requirements management, documentation and client-facing delivery.

May 2006 – Jul 2009
ISOFT

Delivered consulting assignments on business applications and custom solutions, focusing on process improvement and operational efficiency.
Gathered and documented business requirements, translated them into functional specifications and supported solution design.
Worked closely with development and QA teams to ensure implementations met scope, quality and performance expectations.
Supported go-live, training and post-implementation activities, helping customers adopt new systems with minimal disruption.
Built early experience in stakeholder management and client communication that later shaped his leadership and architecture roles.

Jun 2004 – Apr 2006
PWC

Developed and maintained custom business applications, reports and integrations for internal PwC teams and clients.
Worked across the full development lifecycle: requirements clarification, design, coding, testing and deployment.
Collaborated with consultants and business users to turn process needs into practical, performant software features.
Followed coding standards and documentation practices that laid the foundation for later architecture and leadership roles.
Supported production systems, troubleshooting issues and implementing enhancements to improve stability and usability.